The effective use of social media starts with a set of core beliefs that should govern the terms in which a logistics company plans to participate on any social media platform.
1 – Social Media is a conversation. Be there first and foremost to listen. And when you do start to talk make it a dialogue.
2 – Transparency is the only way to build genuine trust. People will quickly learn whether or not you are being open and honest. Your goal is a “trusted advisor” type relationship.
3 – To gain people’s interest you have to offer something of value. This starts by giving without expecting something in return.
4 – Communicate like a friend to build connections. Simple, casual language – not “corporate speak” is how you become real and engaging to the client.
5 – Accept that clients control the conversation. If someone out there wants to have it, social media always allows the conversation to happen. The only question is will you be a part of it.
6 – Be patient, the clients will come to you. If you are too intrusive with your use of social media, clients will be pushed away. See #1.