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Category Archives: Social Media for Logistics
Social Media – Core Beliefs to Follow for Logistics Companies
The effective use of social media starts with a set of core beliefs that should govern the terms in which a logistics company plans to participate on any social media platform. 1 – Social Media is a conversation. Be there first and … Continue reading
SEO Primer: Getting Found on Google for Logistics Companies
Frankly stated, SEO, or Search Engine Optimization is the process of getting your companies website found when people search for certain terms on Google (or any other search engine like Bing or Yahoo). As an example, if you are a third … Continue reading
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Why Social Media Helps SEO For Logistics Companies
Did you know that one HUGE benefit of using social media can be that it helps people find your logistics company when they search on Google? This idea is called SEO, or Search Engine Optimization, and it has to do … Continue reading
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Sausage and Social Media
Online sausage retailer Sausage Obsession makes great use of social media to create traffic for its blog (www.sausageobsession.com). Adding content like The History of Sausage and mulitple sausage recipes from cuisine all over the world is the content that drives … Continue reading
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3 Ideas for a Logistics Company to Build a Social Media Presence
Start a Blog – A very effective way to establish credibility for your company and yourself is through a blog. It will also help your search engine optimization (SEO) efforts and social media marketing (SEM) – both of which help … Continue reading
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Good Example of How 2 Logistics Companies Are Using Social Media
Log into Twitter and do a search on something like “lost my package” and you’ll see a bunch of tweets by people complaining about packages that UPS or FedEx or the USPS has lost. As logistics professionals, we all know … Continue reading
Logistics Social Media Strategy
Recognizing that your Logistics company can benefit from a social media presence is just the first step in actually realizing those potential benefits. A Facebook page, Blog and Twitter account does not complete a strong social media presence. In fact, … Continue reading
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How Logistics Companies Can Develop A Social Media Strategy
Recognizing that your Logistics company can benefit from a social media presence is just the first step in actually realizing those potential benefits. A Facebook page, Blog and Twitter account does not complete a strong social media presence. In fact, … Continue reading
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How a 3rd Party Logistics company is using social media
Still looking for proof that social media and a platform like Twitter can be used by logistics companies? Knichel Logistics from Pittsburgh, PA (check them out on Twitter) is tweeting all their available loads eash morning. Carriers can see what loads … Continue reading
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First Tip for a Logistics company looking to get into Social Media
Tip #1 Here is what I suggest: Before you set up a Twitter or Facebook account or do anything like that, set up a Google Alert on your company name. It will “capture” mentions of your company (or any … Continue reading
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